Wheely Clean Visual Identity Guidelines
This is Wheely Clean's brand guide — the whole thing on one page. Scroll it top to bottom, or jump to a section from the section menu. Click any colour or logo to copy it, ready to paste straight into whatever you're working on.
Brand Strategy
What Wheely Clean stands for and who it is for — the reasoning the rest of this guide puts into practice.
Wheely Clean exists to make professional dental care something people actually look forward to — not a half-day obligation, but a visit that fits their life. Clean teeth, no waiting room, no wasted afternoon.
For busy adults, families, seniors, and anyone who's found the traditional dental office experience difficult to access or sustain, Wheely Clean brings licensed dental hygiene care directly to them. Where a conventional clinic asks you to work around its schedule, Wheely Clean works around yours — without trading down on clinical quality.
Care that moves
Professionalism without the overhead
Accessibility by design
Ease at every step
Vision and Values
Wheely Clean is working toward a future where professional dental hygiene is genuinely accessible — not just available, but easy to keep up with, wherever someone happens to be. On the way there, it holds to licensed clinical standards, genuine one-on-one care, and a firm belief that a health-based model shouldn't require a waiting room.
Brand Promise
Every appointment is private, unhurried, and handled by a licensed professional — at a time and place that works for you.
Brand Personality
Warm but competent. Easygoing in manner, serious about the work. The kind of person who shows up on time, explains what they're doing, and makes the whole thing feel like less of a big deal than it used to be. Not clinical, not cutesy — just confident and genuinely helpful.
Messaging
We come to you. No waiting room, no rushing, no rearranging your day. One-on-one care from a licensed dental hygienist — in the comfort of your home. We bill your insurance. You just show up (to your own couch). Professional cleaning shouldn't be the thing that falls off the list.
Logos
Click to copy, then paste straight into Canva, Adobe Express, Figma, or Photoshop — no downloading and re-uploading.
Typography
Quicksand carries headlines.
Quicksand
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789!@#$%^&*()-+
Colours
Wheely Clean's colours, and the values to use for print and for screen.
When designing for print we work with CMYK or PMS values, in software that supports them, such as Adobe Illustrator or InDesign.
CMYK
Cyan, magenta, yellow and black: the four inks used in offset and digital printing.
PMS
The Pantone Matching System: an international numbering standard, so a printer anywhere reproduces exactly the colour you meant.
Digital
When designing for screen we work with RGB or HEX values, in software such as Figma, Canva, Google Slides, Keynote or any motion software.
RGB
Red, green and blue, the three lights a screen mixes to make every other colour.
HEX
The same RGB colour written as six characters, which is what most software asks for.
OKLCH
The same colour written for web developers, ready to paste straight into code.
Click any swatch to copy its hex.
- HEX:
- #1C0E52
- RGB:
- 28, 14, 82
- OKLCH:
- oklch(24% 0.114 283)
- CMYK:
- N/A
- PMS:
- N/A
- HEX:
- #3FCFD5
- RGB:
- 63, 207, 213
- OKLCH:
- oklch(78.3% 0.118 199.1)
- CMYK:
- N/A
- PMS:
- N/A
- HEX:
- #E59AAA
- RGB:
- 229, 154, 170
- OKLCH:
- oklch(76.4% 0.092 5.5)
- CMYK:
- N/A
- PMS:
- N/A
- HEX:
- #EEF0F5
- RGB:
- 238, 240, 245
- OKLCH:
- oklch(95.5% 0.007 268.5)
- CMYK:
- N/A
- PMS:
- N/A
Photography
Search all of Wheely Clean's photos by topic.
Media Kit
Finished pieces made with the identity. Click one to see it large, or download it.
Brand Guidelines
Wheely Clean's complete brand guidelines, as a single reference PDF.
Wheely Clean Style Guide 2018
Added Sep 16, 2026