Bring your brand platform online.

Brand Standard brings your entire brand toolkit and guidelines online, together, making it accessible by anyone who needs to access your logos, colours, graphics, photos and anything else that makes up your brand.

Try it with your brand

This isn't a mock-up. It's Wheely Clean's real brand hub, and their team uses it every day. Look around it →

Wheely Clean's brand hub on a desktop monitor, open on its overview: brand assets, team members and recent activity

Your whole brand ecosystem, online, in one place.

With Brand Standard your brand guide becomes a website where team members can access all of your brand assets and learn how to use them in the same place. One place to access logos, colours, graphics, photos, templates and everything else that makes up your brand.

Simplify workflow

Having all of your assets online means you can access them instantly and reliably. Colours, logos and graphics are click-and-paste directly into your design program of choice. Compatibility with Canva, Adobe Express, Adobe Creative Suite, Google Slides, Affinity, Figma, & Microsoft Office.

The programs Brand Standard works with: Canva, Adobe Express, Illustrator, Photoshop, InDesign, Word, PowerPoint, Google Slides, Figma and Affinity

Safe and secure

Your brand hub is only useful if people can reach it, and only safe if the wrong people can't. Brand Standard lets you decide how open your brand is, and keeps the right version in circulation.

  • Open or private, your call. Share a public link with media and partners, or keep your hub behind sign-in. Sub-brands can each have their own access.
  • Access that ends when the work does. Everyone gets their own login. Give an agency or supplier access for a project and remove it in one step when it's done. No shared passwords living in old email threads.
  • Only the current version is on offer. When a logo is retired, it comes off the hub, so every new download is the approved one.
  • Hosted in Canada. Your hub and its files live on Canadian servers, which helps public-sector and post-secondary teams meet their privacy obligations.
  • Encrypted, backed up, and looked after. Files are encrypted in transit and at rest, backed up daily, and the platform is maintained by the same people who built your hub.

Who is Brand Standard for?

Anyone who runs brand & marketing communications for a company needs to maintain its consistent brand messaging, look and feel.

Two colleagues working on laptops in an open office, talking as they work

We work closely with senior leaders in brand management, communications and engagement. We understand that bringing teams together with a tool which informs and empowers them will simplify workflow, increase brand knowledge and protect a company from brand erosion over time.

  • Brand teams
  • Social teams
  • Sales teams
  • Agency partners
  • Suppliers

Managed by real humans who know branding

Brand Standard is built and run by Becoming, a Victoria, BC studio that has spent years building brands for companies in almost every sector of business.

Brand Standard exists because the industry has changed. Static PDF brand guides and folders of logos can’t evolve with a brand (which is always evolving) and become stale and outdated. More and more team members need to access logos, images and templates and they need to do it without constantly bugging the design department for them.

Brand Standard provides access and learning in one, accessible, digital hub. Simple, clear and effective.

See Becoming's work →
A designer at Becoming at his desk, a brand guide open on screen behind him
Two of the Becoming team setting up a new client's brand hub
Ross Chandler selecting a colour from a Pantone swatch book at the studio

The people who build your hub, and the ones who keep it current afterwards.

Quick and easy to set up — most projects onboard in one week, and almost all of that week is our work, not yours.

01Send us what you already have

Logo files, colour values, font names, the old guidelines PDF. Your existing brand guide and asset library is what we build from, and a folder and a document is plenty to start with. Organizing, brand refresh or redesign work is not part of the setup fee.

02We build the hub

We load your existing guide and assets in, write the usage notes that go beside it, generate the file formats your team actually needs, and set who can see what. You don't touch it until it's ready to look at.

03Your team gets a link

One URL, nothing to install, no seats to buy. From then on it stays current, because we keep it current.

Simple pricing, no per-seat fees

No scaling, price per team member or complicated, expensive access for contractors. One monthly price, plus a one-time setup fee unless you pay annually.

$350/mo

Cancel anytime. No contract.

2 months free

$3,500/yr

Twelve months for the price of ten, paid once upfront.

Plus a one-time $900* setup fee to build out your hub — waived if you're an existing Becoming client, or if you pay for your first year upfront. All prices are in Canadian dollars (CAD) and are plus applicable taxes.

*For brands with an existing brand guide and brand asset library. Organizing, brand refresh, redesign or expansion are not included in this fee.

Let's put your brand somewhere it'll actually get used.

If your team spends more time hunting for the right file than doing the work, we should talk. Tell us about your organization and we'll build a free preview of your hub from your public brand files.

Prefer email? Write to ross@brandstandard.ca.

Free. We'll build a private preview from your public brand files and email you the link.